Welcome to Mentality. 

Croeso i Mentality. 

Our mission is to redefine what it means to be strong in the world of sport.

We aim to do this by creating a recognisable clothing brand that combines the power of sport with a strong community of likeminded people, driven to start a conversation and challenge existing perceptions of mental health.

We're aware from our own experiences in sport that it can at times be a complicated place to navigate your mental health. Showing any form of emotion can be viewed as a sign of weakness. Showing emotion is not weak, it is the most powerful thing we can do as humans; to be able to open up and to be honest with those around us is a sign of great strength and something worth celebrating, not criticising or humiliating. 

With every purchase from Mentality, a portion of our proceeds goes directly to various mental health charities, as well as initiatives focused on supporting mental health and sporting communities. By wearing our clothing, you start a conversation and you show people that it's ok to open up, you become an active catalyst for change.

So join us on this empowering journey to champion a positive outlook on mental health in sports. Together, let's redefine the game, prioritise mental health, and create a sports culture where everyone thrives. Let's challenge existing paradigms and foster a culture where mental health is celebrated, supported, and woven seamlessly into the fabric of sports.

A winning 'Mentality' starts from within.

Thank you.
Diolch,
Calum & Luke