At Mentality we are fully committed to establishing ourselves as an ethical and sustainable fashion brand. We cannot be ambassadors for the mental health of all of those who wear our products without considering the well-being of those who have worked to create the product, and its environmental impact.

Our commitment extends to designing, manufacturing, and distributing clothing in environmentally friendly ways. Ensuring longevity, we craft all our garments to the highest quality standards, allowing them to be enjoyed for many years.

  • Our dedication to fair wages is unwavering, and all our partner factories adhere to sweatshop-free practices.
  • Whenever possible, we utilise 100% organic cotton.
  • For printed and embroidered items, we exclusively collaborate with businesses in the UK, supporting local enterprises.
  • To minimize our environmental impact, we employ eco-friendly water-based inks for screen printing.

These initiatives are integral to our brand, reflecting our commitment to providing products that enable our supporters to make a statement while confidently making environmentally and ethically conscious choices.

To put that practice into place we have assured that our products are partnered with established and credible organisations.

Please see these below.


The Global Organic Textile Standard (GOTS) is the leading worldwide standard for the production of organic fibres. Based on both ecological and social criteria, it is the most stringent certification for organic cotton.It guarantees that cotton is organically grown without the use of genetically modified seeds or dangerous chemicals. It also ensures traceability from post-harvesting of the raw material to the final customer, including transaction certificates at every stage of production.

More about GOTS


Standard 100 by OEKO-TEX ® is one of the world’s best-known standards for the assessment of harmful substances in fabrics. Our certification confirms that our products are processed without chemical substances that are harmful to human health and the environment. Standard 100 also prohibits certain potentially harmful substances even where these are not yet legally banned, and it guarantees that our products comply with the EU REACH regulation.

More on OEKO-TEX


All of our products are ‘PETA-Approved’, which means that we do not conduct or commission any animal tests on ingredients, formulations, or finished products and pledge never to do so. Our products are made from 100% vegan materials and 0% animal fibres, ensuring that no harm is caused to animals.

More about PETA